Did you know that the average SaaS company spends around 6 hours over their entire life cycle on pricing [https://www.forbes.com/sites/forbestechcouncil/2021/06/17/tips-to-consider-when-pricing-your-saas-platform/?sh=539b14a53a2d] ? That’s less than a workday’s worth! Nailing your pricing model and evolving your pricing strategy as you

“Are we under-pricing?”, “How much should we charge for our product?, “Should we price higher than our competitors?” - Do these questions sound familiar? A 2019 pricing study done by McKinsey & Company [https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-distributors-most-powerful-value-creation-lever] observed that a 1 percent price increase would yield

SaaS companies often leave money on the table, due to a lack of appreciation just how important packaging (not pricing) is to their ability to capture revenue from their markets . The need to package better is seen as an important consideration in a 2020 EY Study of 700 tech companies