Al Ries, the renowned marketing strategist, recently said
[https://www.forbes.com/sites/paultalbot/2021/12/20/positioning-pioneer-al-ries-on-todays-marketing/?sh=792db1545620]
, “People buy categories first, then they buy brands. People don’t decide first
to buy a Chevrolet and then go to a Chevrolet dealer and ask to see all the